CHINATOWN CONNECTION-
IMMERSIVE EXPERIENCE CONCEPT & DESIGN

We are developing a first-of-its-kind experience exploring the living, breathing culture of San Francisco’s Chinatown.

Not Chinatown history.

Not Chinese culture.

Rather, we’ll explore the unique mindsets and ways of life that define this specific neighborhood and community.

Chinatown Connection will be a series of immersive environments and hands-on interactions that are designed to activate your senses, and present Chinatown values, rituals, food, art, superstition (and more) in unexpected ways.

We’ll partner with Chinatown restaurants, markets and purveyors to create limited time offerings. We will shift with the calendar of festivals and create new doorways to old traditions.

People will leave better prepared to explore SF Chinatown, not just because they’ll have specific places to visit and shop, but they’ll have the cultural understanding to appreciate why they’re consequential.